China, the world second largest economy, is forecast to reach an estimated market size of US$362.7 Billion in the year 2026 trailing a CAGR of 18% through the analysis period. The country currently accounts for a 21.81% share in the global market. is estimated at US$133.3 Billion in the year 2021. The Mobile Value Added Services (MVAS) market in the U.S. Market is Estimated at $133.3 Billion in 2021, While China is Forecast to Reach $362.7 Billion by 2026 This segment currently accounts for a 25% share of the global Mobile Value Added Services (MVAS) market. After a thorough analysis of the business implications of the pandemic and its induced economic crisis, growth in the Short Messaging Services segment is readjusted to a revised 12% CAGR for the next 7-year period.
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Wireless Application Protocol, one of the segments analyzed in the report, is projected to grow at a 15.3% CAGR to reach US$454.2 Billion by the end of the analysis period. Intensifying competition and shifting customer loyalties are also throwing the focus on MVAS as key service differentiator for telecom operators.Īmid the COVID-19 crisis, the global market for Mobile Value Added Services (MVAS) estimated at US$539.5 Billion in the year 2020, is projected to reach a revised size of US$1.1 Trillion by 2026, growing at a CAGR of 13.3% over the analysis period. As a result, a large number of mobile network operators are packaging host of interactive mobile value added services in their service offerings in order to drive more data usage and generate additional revenues. In other words, in a rapidly evolving mobile communications market where ARPUs generated from voice services are constantly on the wane due to saturation and commoditization of voice connectivity services and plummeting voice tariffs, telecom service providers are under tremendous pressure to offer quality services beyond basic voice services in order to sustain their business prospects. Global mobile operator voice revenue is expected to decline sharply by 2024. Price and tariffs for voice and data services has and continues to plummet worldwide. 29, 2021 (GLOBE NEWSWIRE) - announces the release of the report "Global Mobile Value Added Services (MVAS) Industry". Robust development of the telecom industry, changing business models, entry of numerous players into the industry ranging from Incumbent mobile service operators (MSO), mobile virtual network operators (MVNOs), Mobile network operator (MNO), Mobile virtual network enabler (MVNE), Telco-OTT (Over-The-Top), Content provider (CP) and Content aggregators, have pushed up competition in the voice and data services space. Abstract: Global Mobile Value Added Services (MVAS) Market to Reach $1.